In the Absence of Value, Price matters... (5 insights about video streaming in 2021)

In any business course you will ever take you will have a discussion about the definition of the word: “value”. It has been said that: “in the absence of value, price matters.” This changing definition of value is driving the conversation of how much content people are willing to pay for every month in a pandemic addled world. Therefore, “value” currently means having access to content that is meaningful and touches the user personally that is also value priced.

Here are five insights into the video streaming business in 2021:

1. Customers in North America (USA, Canada, Mexico) are suffering from “subscription exhaustion” as many cable TV “cord cutters” have been overwhelmed by the monthly costs of carrying 5, 10 or 15 or more video subscriptions to streaming platforms. The combined costs are leading to urgent requests for the “bundling” of streaming apps at a discounted price. The “wild west” atmosphere in streaming-land appears to have infused major mergers (ie: Warner Media & Discovery) — with more consolidation on the horizon. Mobile apps and digital platforms such as the Truebill help users keep tabs on the tornado of digital subscriptions they pay for every month. Have we reached the point where an app has to keep track of your apps? Clearly, yes. Customers are weary and…