The Importance of Marketing Containers (aka “Fish in a Barrel”)
4 min readMar 20, 2022
The age of social media is nearly 20 years old. And as producers and consumers of endless oceans of content have become evermore sophisticated and slick in how they present themselves, their products and services and brands on-line, one thing has not changed: marketing to your own community is vastly more effective than howling into the abyss to the world at large.