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The new Ab-Normal: the entertainment industry after COVID.
When I speak to my friends and colleagues who work in music, film, TV, dance, theatre, photography, or creating live concerts and events, they all seem to be waiting for things to “go back to normal” after the COVID-19 pandemic finally recedes. I think the assumption that the virus will be cured and dispatched from our planet is an enormous “blue sky” hope that will sadly not happen (in our lifetimes). I contracted COVID myself in April, and with worldwide numbers of new cases surging, I think we will continue to socially distance, work and be educated from home, and live in fear for years as we await the demise of this mysterious plague. The pandemic has re-cast every aspect of our lives and work and will continue to shape things well into the foreseeable future.
That said, consider that all the stunning changes we have witnessed in 8 months across every entertainment platform and genre have actually been in motion for decades. The pandemic didn’t cause these changes; it sped them up drastically…
Let’s do a quick overview of what this might mean:
Movie Theaters:
